The PROFANO brick has become a worldwide sensation that is all the a part of the cultural fabric as Billund, the little town in Denmark where everything began. But the company’s progression into a market giant wasn’t without it is write about of setbacks and issues. One of those came in 1942 any time a warehouse fireplace consumed most of00 the toy manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a significant decision.

He decided to move the company from wooden toys and toy automobiles, which had been their bread and butter, and move into plastic toys. It would be a major change for the family-owned business, and the one that was not primarily well received.

A reporter noted that “plastics will never replace great, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new models that used plastic. The first commencement step was your introduction of this Computerized Binding Bricks that held together to avoid block towers from toppling on kids.

The new Seglar bricks would not become the famous toy that we all know today right up until 1949. Until then, the interlocking bricks were more of a construction plaything than a proper building model. It was as well not until 1958 which the satisfying simply clicking coupling program became a standard characteristic.

Throughout the 1971s, the company persisted to improve in production and market reach. The company added Legoland subject parks to the mix and announced more advanced lies that were goaled at older people, including the Technic line of chunks such as axles, gears, levers, and widespread joints.